Strauss and Tepperberg retained a substantial stake in the organization and stayed on to operate the company day-to-day. In February 2017, Strauss and his partners announced a first-of-its-kind deal to sell a majority stake in Tao Group to The Madison Square Garden Company. With the record success of Tao Group, Strauss and Tepperberg were honored by Harvard Business School in March 2009 with a published case study about the dynamic duo’s myriad of businesses entitled “Marquee – The Business of Nightlife.” Tao Group expanded its reach over the years in Vegas and New York and opened additional venues in Chicago, Los Angeles, Sydney, and Singapore including indelible nightclubs, restaurants, and hotels.
Coming off the launch of these two successful venues - Strauss, Tepperberg, Packer, and Wolf officially formed Tao Group in 2009. Along with TAO co-founders Marc Packer and Rich Wolf, the foursome opened TAO at the Venetian Las Vegas shortly followed by Lavo Las Vegas. The duo opened Marquee nightclub in New York City in 2003, which rapidly became the epicenter of the worldwide nightlife scene. After finding early success in the marketing and events industry, the young partners sold their marketing company to focus on their hospitality business. In 1997, entrepreneurs Strauss and Noah Tepperberg started a full-service marketing, special events, public relations, and consumer promotions company that grew a roster of Fortune 500 clients including Coca-Cola, LVMH, and Playstation.
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